FAQs

When will I be charged?

Note: Threshold billing is in the process of being rolled out. With threshold billing, you are charged for delivered impressions for campaigns when they reach or exceed your organization’s billing threshold amount in your Ad Accounts as a cumulative total. You will also be charged for the balance of accrued delivered impressions on each Ad Account at the end of the month for standard campaigns or at the end of the week for political campaigns regardless of whether or not your threshold was previously met during that month or week, respectively. If you see an “Autopayment Threshold” amount in the organization details in your user profile, it is available to you now.

After your campaign goes live, the payment method on the Ad Account will be charged only for delivered impressions. We will send you a confirmation when you are charged.

Standard, Weekly Billing

Ad Accounts that are not yet on threshold billing will have the credit card associated with the campaign first charged on the next billing date after the applicable campaign goes live. Our system automatically charges on the 3rd, 11th, 19th, and 27th of the month. Due to system processing times, if you schedule a campaign to begin the day before one of these automatic charge dates, we will begin charging you the next week (i.e. if your campaign starts on January 2, your first charge will be January 11 instead of January 3).

Threshold Billing

Ad Accounts on threshold billing are charged each time delivered impressions for campaigns reach or exceed your organization’s billing threshold amount in your Ad Accounts as a cumulative total during the month for standard campaigns or during the week for political campaigns. You will also be charged for the balance of accrued delivered impressions on each Ad Account at the end of the month for standard campaigns or at the end of the week for political campaigns regardless of whether or not your threshold was previously met during that month or week, respectively.

The number of times you are charged on the Ad Account will also vary based on the number of billing events during the month for standard campaigns or during the week for political campaigns and how you prefer to pay for them.

• Billing events occur each time delivered impressions for campaigns reach or exceed your organization’s billing threshold amount in your Ad Accounts as a cumulative total during the month for standard campaigns or during the week for political campaigns, which may occur multiple times if your threshold is met repeatedly during the month or week, as applicable. A billing event will also occur at the end of the month for standard campaigns or at the end of the week for political campaigns for the balance of accrued delivered impressions on each Ad Account regardless of whether or not your threshold was previously met during that month or week, respectively.
• When the billing event occurs on the Ad Account, you are charged separately for each campaign or once for campaigns aggregated by Ad Account based on your billing and transaction preference setting.