Product Updates

Disney Campaign Manager Updates: Enhancements to Make Campaign Creation Easier and Tracking More In-Depth

New Tools from Disney Campaign Manager That Puts More Convenience in Your Hands
Disney Campaign Manager makes premium streaming advertising easy, efficient and effective. And we’re keeping the momentum going. Disney Campaign Manager is continuing to upgrade the platform to give you more choice, deeper insights and even better ways to tell your brand story. Today, we’re excited to share three powerful enhancements designed to help you work smarter and unlock even more value from your campaigns.

New Ad Length Options
Your story, your format. Disney Campaign Manager now gives you flexibility to choose the ad length that best showcases your message. Standard 11-30 second spots remain the go-to choice for quick, high-impact storytelling. When you need a bit more room to engage, extended 30+ second formats are also now available. These longer formats give you:

• More space to build emotional connection
• Flexibility to share product demos or brand narratives
• Additional creative opportunities to stand out in premium streaming environments

Select the length that best fits your strategy and launch just as easily.

New Delivery Performance Reports
We’ve created four new performance reports consolidated into a single, streamlined view that surfaces your most important performance insights in one place: across up to 200-line items.

• Standard Delivery Report: Track delivery and estimated billable impressions for every line item.
• Device Breakout Report: See which devices drive the strongest completions and engagement.
• Top 15 Genres Report: Understand your highest-performing targeted genres and how they contribute to reach.
• Reach & Frequency Report: Get clear visibility into ad completions, reach and average frequency.

This new all-in-one view for campaign insights makes it faster and easier to understand what’s working, what to optimize, and how to strengthen future campaigns.

Direct Download Scheduled Reports
Think of this as insights that meet you where you are. Disney Campaign Manager’s scheduled reports can now be delivered straight to your inbox. You’ll receive them as ZIP-compressed CSV files that are easy to review and share with teammates or clients.

Get started today and take advantage of these new tools designed to make Disney Campaign Manager even more intuitive, efficient and insight driven. And as always, stay tuned. We’re continuing to build features that bring you more control, more clarity, and more opportunities to connect with Disney’s premium audiences.