Product Updates

We’re excited to unveil a powerful suite of new features for Disney Campaign Manager, including the ability to add multiple line items to campaigns, the ability to append third-party measurement pixels, and the ability to set custom frequency caps.

Since launching Disney Campaign Manager in 2020, we’ve welcomed over 4,200 brands and 1,000 agencies onto our platform. The introduction of Disney Campaign Manager lowered the barrier of entry and gave businesses of all sizes the ability to run their campaigns within our content. In 2023 alone, we made proprietary Disney Select audience segments available […]

Disney Advertising has been at the forefront of harnessing the power of streaming TV and automation to streamline the campaign planning process for brands and agencies of all sizes. Through Hulu Ad Manager, we’re making it easier than ever for you to reach engaged consumers in a premium, brand-safe environment, and we’re continuously enhancing our […]

Offering a wide range of ways to reach audiences for campaigns of all types and sizes has always been important to Disney Advertising. That’s why we are thrilled to announce that many Disney Campaign Manager (formerly Hulu Ad Manager) advertisers now have the option to leverage proprietary Disney Select audiences for their campaigns. Powered by […]

It may feel like summer has just begun, but parents and students are already preparing for the new school year by starting their shopping now! We surveyed Disney Parents1 of elementary, middle, and high school kids to uncover their back-to-school shopping secrets and how advertisers can elevate this memorable experience for consumers. This is a […]

Applications for Disney Advertising’s 2023-2024 Project Elevate program are now open! Disney Advertising is passionate and dedicated to elevating diverse voices and announced a pledge in 2021 to support underrepresented-owned small businesses*. To honor this pledge, Project Elevate was born, offering creative consultation and comprehensive, custom advertising strategies to help them tell their stories and […]

Streaming is the new primetime. A platform that attracts the audiences advertisers are looking for: engaged, young, and diverse – at scale. At Hulu, we know how important it is to reach the right consumers at the right time, and streaming delivers on that promise. Applying targeting parameters to your campaign can help you reach […]

This June, Disney Advertising’s Disney Campaign Manager (formerly Hulu Ad Manager) team showed up in full force at the Small Business Expo in New York City – one of the country’s largest small business networking and educational events –  to talk about all things streaming TV. Our unrelenting focus on redefining the way advertisers connect […]

Streaming viewers are everywhere today, including on TVs, laptops, and mobile devices. Viewers across all demos are spending more time streaming. This doesn’t come as a surprise; Hulu reaches nearly 50% of connected TV (CTV) households in the US.1 With Hulu Ad Manager, Disney Advertising’s self-service advertising platform, streaming TV is now within your reach […]

Did you know nearly 49 million households only watch TV on a streaming platform? 1 Video ads on streaming platforms can be cost effective, easy, and user friendly—no matter how big or small your business and budget. That means, even with the holiday season quickly approaching, you still have time to create an engaging video […]

As more customers “cut the cord” from traditional TV in favor of streaming services, how should businesses change up their advertising strategies to ensure they’re also reaching this new kind of audience? To answer this need, Hulu is proud to announce our new self-service ad solution, Hulu Ad Manager: a new way for businesses of all […]

We all know 2020 has been one for the books—and running a small business through this past year has added a whole new level of stress. This is why we were excited about the opportunity to join All In For Small, a marketing collective of Interpublic Group that is dedicated to the betterment of small […]