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Reaching Your Audience

What options are available to reach my audience?

Disney Campaign Manager offers targeting by gender, age, location, interests, and show genre.

Can I reach my audience by state, DMA, city, or ZIP code?

Yes, you can narrow down your audience by state, DMA (designated marketing area), city, ZIP code, or any combination of these.

Can I choose the shows where I want to run my Ad?

You cannot select specific shows, but you can select genres which include multiple shows.

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