Product Updates

Disney Campaign Manager’s Content Packages Provides New Opportunities To Reach Audiences Across Disney Streaming Platforms

Hopefully you already know how easy Disney Campaign Manager makes it to create and launch your advertising on streaming TV that reaches audiences across Disney+, ESPN and Hulu. Whether you are a growing business or an agency looking for faster and better solutions for all your targeting, optimization and premium content needs, Disney Campaign Manager has got you covered.

And we are not stopping there. We are bringing in new technology, content and upgrades to put even more choice, control and options into your hands. That’s why we are excited to introduce Disney Content Packages, a new way for you to choose the streaming platforms where you’d like your ads to appear across Disney+, ESPN and Hulu.

What Are Disney Content Packages?

Content packages allow you to choose the curated programming bundles where you want your ads to appear across the Disney streaming network. These themed groupings let you show up in the context that connects your message with viewers who are passionately engaged in the entertainment, sports and stories they care about most.

The process is simple, during the Content Selection step of building your campaign you select the content packages that match best with your campaign goals and preferences – and that’s it! You then move on to refining your target audience via location, gender, age, etc. to complete your campaign quickly and easily – same as before.

As a Disney Campaign Manager user, you have already had access to four categories of Content Packages. These four categories represent an incredible cross-section of Disney’s premium content packages where you can place your ads. Here’s what you’ve been able to choose from the past several months:

Just Released: New Content Packages Available!

And we’re not stopping there in terms of providing even more options for you to choose content for your campaigns.

That’s why we’re thrilled to announce the launch of three new Content Packages. These are curated selections of shows across the Disney Streaming library designed to target content that aligns with your brand, message or strategic content preference. They are as follows:

Get Real: Reality series across Hulu, Disney+, and ESPN apps. This package captures some of the most talked about shows in this genre on Disney.

‘90s Nostalgia: Classic ‘90s sitcoms from Hulu and Disney+ like Boy Meets World and more!

Let’s Talk Sports: ESPN’s lineup of sports talk shows, originals and more.

You’ll see more details about which shows are included in each package when you make content selection during your campaign building process. Placement within specific shows is not guaranteed.

Get started now and take advantage of these new opportunities that put your message next to Disney’s incredible content and engaged audiences to drive your sales. And stay tuned for even more Disney Campaign Manager news and opportunities soon!