Advanced Ads

Enhanced CTV Ads Powered by

KERV offers advertisers three turn-key solutions that empower viewers to learn, explore, and shop through dynamic video. Enhanced and shoppable ad formats transform existing creative into engaging CTV experiences.

Turn-Key
Video Solutions
Effective Collaboration & Creative Production
Seamless Commerce & Engagement
Serves a Variety of Categories and Objectives
See Ad Formats

Ad Formats

SYNC

QR code overlay is added to existing creative, as well as a custom :15s end card. Dynamic QR codes update to match the products/features on screen.

Requirement: :15, :30, :45, :60, or :75 video

View Example

L-BAR

QR code overlay is added to the first :15s of commercial. Video then squeezes back to play in a custom L-frame with QR code for duration of the ad.

Requirement: 30, :45, :60, :75, or :90 video

View Example

IMPULSE

Custom carousel showcases relevant products/attributes featured in the ad, plus QR code linking to the advertiser’s mobile destination.

Requirement: 30, :45, :60, :75, or :90 video

View Example

How to Activate

KERV through Disney Campaign Manager

1

Advertiser reserves a KERV line item in Disney Campaign Manager*

2

A Disney Campaign Manager Representative will reach out within one business day with next steps

3

Advertiser completes an introductory call with KERV to collect campaign assets

4

Advertisers approve the final KERV creative (all ads are subject to the Disney Campaign Manager ad review process)

5

Campaign goes live in Disney Campaign Manager (Campaigns using KERV can launch within 7-14 business days)

Campaign Reporting

Standard Disney Campaign Manager Reports will be available for KERV Campaigns. KERV will also provide QR code scan metrics on a bi-weekly cadence.

*Pricing premiums may apply. Minimum line item spend of $50,000. Eligibility may vary by industry.

KERV in Action

Case Study

CPG - Beauty
Objective:

A leading cosmetics brand collaborated with Disney to develop a campaign aimed at boosting a new multi-shade makeup line.

Key Takeaway:

Leveraging KERV ads enabled product exploration directly from mobile via QR code, creating a more interactive and personalized shopping journey.

Lift in purchase intent among female viewers 18-49

+19.7pts

Lift in brand consideration among female viewers 18-49

+10.5pts

Source: Custom Cint Study, 2024; Female viewers exposed to KERV ads.

Note: Commercial advertiser and creative images are blinded. Not representative of the actual client creative.

Get started with Disney Campaign Manager

Sign up and get 10% more bonus impressions* on your next campaign.

Sign Up

*Promotional Terms & Conditions: Offer valid for one-time use per advertiser. Minimum $500 campaign spend required to redeem promotion. Not valid on previously submitted campaigns. Must redeem and submit campaign before January 31, 2026. Offer code must be applied at campaign submission before completing order. Not transferable or redeemable for cash, credit or other value; not combinable with other promotional offers or credit; not valid for resale. Void where prohibited. Only redeemable during campaign creation on disneycampaignmanager.com. Offer subject to Disney Campaign Manager Terms of Use.