Advanced Ads
Enhanced CTV Ads Powered by 
KERV offers advertisers three turn-key solutions that empower viewers to learn, explore, and shop through dynamic video. Enhanced and shoppable ad formats transform existing creative into engaging CTV experiences.
Turn-Key Video Solutions
Effective Collaboration & Creative Production
Seamless Commerce & Engagement
Serves a Variety of Categories and Objectives
Our Solutions
SYNC
QR code overlay is added to existing creative, as well as a custom: 15s end card. Dynamic QR codes update to match the products/features on screen.
Requirement: 15s video
View ExampleL-BAR
QR code overlay is added to the first :15s of commercial. Video then squeezes back to play in a custom L-frame with QR code for duration of the ad.
Requirement: 30s video
View ExampleIMPULSE
Custom carousel showcases relevant products/attributes featured in the ad, plus QR code linking to the advertiser’s mobile destination.
Requirement: 30s video
View ExampleHow to Activate
KERV through Disney Campaign Manager
Advertiser reserves a KERV line item in Disney Campaign Manager*
A Disney Campaign Manager Representative will reach out within one business day with next steps
Advertiser completes an introductory call with KERV to collect campaign assets
Advertisers approve the final KERV creative (all ads are subject to the Disney Campaign Manager ad review process)
Campaign goes live in Disney Campaign Manager (Campaigns using KERV can launch within 7-14 business days)
Campaign Reporting
Standard Disney Campaign Manager Reports will be available for KERV Campaigns. KERV will also provide QR code scan metrics on a bi-weekly cadence.
*Pricing premiums may apply. Minimum line item spend of $50,000. Eligibility may vary by industry.
KERV in Action
Case Study
CPG - Beauty
Objective:
A leading cosmetics brand collaborated with Disney to develop a campaign aimed at boosting a new multi-shade makeup line.
Key Takeaway:
Leveraging KERV ads enabled product exploration directly from mobile via QR code, creating a more interactive and personalized shopping journey.
Lift in purchase intent among female viewers 18-49
+19.7pts
Lift in brand consideration among female viewers 18-49
+10.5pts
Source: Custom Cint Study, 2024; Female viewers exposed to KERV ads.
Note: Commercial advertiser and creative images are blinded. Not representative of the actual client creative.
