Your Ad, Viewer's Choice.
Disney's Ad Selector empowers advertisers to connect with audiences through an interactive, personalized video solution on Disney+. Viewers choose from various themes, messages, or products, selecting the advertiser commercial that most interests them.
Key Benefits
How it Works
How to Activate
Tech Specs
Key Benefits
Choice-Based and Interactive
Turnkey Self-Service Creative Build
Actionable Reporting & Insights
Showcase Variety of Products or Messages
How it Works
Viewers pick one of 2 or 3 video options. If no choice is made within 15 seconds, the highlighted video plays automatically.
Requirements
- 2-3 videos (:15 or :30 length)
- Thumbnail Images and Captions
- Brand Logo
- Creatives should be distinct from one another to encourage engagement, with consistent video lengths maintained across options.
How to Activate
*Minimum line item spend of $30,000. Eligibility may vary by industry.
1
Reserve Your Line Item
Create a line item within Disney Campaign Manager for Disney+.
2
Choose Your Format
Under the Ads section, select the Ad Selector format.
3
Creative Build
Upload your creative assets into the self-service builder tool to generate the final creative experience.
4
Ad Review & Launch
Creative is processed through standard Disney Campaign Manager ad review and goes live upon final clearance (Approx. 5 business day turnaround).Technical Specifications
Want to learn more about technical specifications?Log in to Disney Campaign Manager to view complete technical guidelines and in-platform FAQs.
