Product Updates

Short-Form, High Impact. Make Every Second Count.

NEW 5-10 SECOND AD LENGTHS NOW AVAILABLE FOR ESPN PACKAGES

With Disney Campaign Manager, ensuring your brand’s message is served to the right audience in the right programming has never been easier. And while some brand stories are best told with a longer form ad spot, sometimes a short-form message can drive even bigger (and more efficient) results to your campaign. That’s why Disney Campaign Manager is expanding its ad offerings with the newest option of a 5-10 second ad length, designed to help your brand:

• Maximize reach & frequency without the commitment of a traditional spot
• Reinforce key messages efficiently within premium content
• Complement existing :15s and :30s

Now available in the ‘Ad Length’ drop-down when you select ESPN Packages (Sports powered by ESPN or Let’s Talk Sports), your brand can plan with even more creative efficiency without sacrificing impact, giving you a new way to show up in a premium sports environment – while staying flexible with your budget. Based on the selected ad length, CPM and inventory are automatically calculated using the ad tool.

The New ad lengths (5-10 seconds) are now supported in VAST and site-served ads on the line item for Standard ad formats and Sports powered by ESPN and Let’s Talk Sports packages only.

Site-served ads are validated when uploaded or attached to the line item, and VAST ads are validated when the VAST creative is added to the line item, ensuring the selected ad length (5-10 seconds) matches the duration of the ads.

Get started today and take advantage of this new opportunity to put your message next to Disney’s premium sports content, in new creative ways. And stay tuned for even more Disney Campaign Manager news and opportunities.